External Communication Manager

Metro Bank
London (Central), London (Greater)
Salary package includes basic, benefits and bonus.
Closing date
8 Jul 2022

View more

Contract Type
Full Time
Corporate Communications
Senior Executive
Financial Services
Business Type
Bonus, Life Assurance, Pension, Remote Working
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Are you passionate, curious and driven with heaps of enthusiasm? Can you share your amazing communication skills? Will you help us to build our brand to create even more fans? If yes, then we may have the role for you!

As External Communications Manager at Metro Bank you will protect, define and enhance Metro Bank’s reputation with its key external stakeholders including media, influencers, consumers groups and third parties. You will create communications campaigns that drive brand advocacy and help the business reach its commercial and operational objectives. Furthermore you will run a proactive external relationship programme for key spokespeople with traditional and non-traditional media, consumer groups, third parties and political stakeholders.

Depending on the team, most of our roles offer flexible working.

So what would you be doing?...

• Proactively promote the bank and its expertise – identifying potential stories, news hooks and opportunities for campaigns. 

•Raising brand awareness and amplify the bank’s USPs.

•Positioning Metro Bank as the UK’s best community bank and a banking disruptor.

•Creating and managing an ongoing communications campaign calendar across external audiences, including amplification of brand and marketing campaigns. 

•Leading on developing Metro Bank news and views on matters of importance /industry issues relevant to Metro Bank customers and stakeholders.  

•Providing effective internal reporting and generate insight and analysis on communications campaign performance to continuously improve our return on investment. 

•Responding efficiently to external stakeholder enquiries and customer complaints. 

•Developing strategies and lines to take, ensuring balanced presentation and take swift and effective action to rebut inaccuracies. 

•Researching and writing press releases, speeches, briefings, presentations, articles, blogs, Q&As and other communication materials.

•Developing and maintaining good working relationships with external stakeholders. 

You need to be this kind of person…

• Passionate about providing unparalleled levels of service and convenience for customers

• Able to work and learn quickly in a fast paced, fun and dynamic environment

• Prepared to stick at something – we get nervous if someone has jumped from job to job as we want people who are prepared to learn and grow

• Care about doing a great job and exceeding expectations with the quality of what you do

And... we are a bank so risk is a part of everything we do. We love people who take responsibility, do the right thing for customers, colleagues and Metro Bank and have the courage to call out any concerns.

We always support colleagues to develop their skills. But to be successful in this job you really do need to already be able to do most of these wonderful things...

• Understand the risks associated with your job and what that means for you, Metro Bank and all our stakeholders

• You will understand media relations

•You should have consumer PR experience across traditional and non-traditional media

•You should have experience within communications campaign management

•You should have experience within issues management

• Ideally you will have worked in and in-house PR role in FS or regulated industries / journalism.

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