Public Relations and Business Development

The college was founded in 1981 and has since grown into one of the best private colleges for A levels in London. Our students achieve outstanding results which have made Ashbourne one of the top two private colleges in London for many years. Ashbourne adds value; our students are among the top 5% of those with similar prior achievements. More than one-half of our graduates go on to study at Russell Group universities, including Oxford and Cambridge.

Ashbourne is more like a university than a school and bases its success on individual attention offered by small classes. The relationship between students and teachers is engaging, informal and stimulating and embraces a friendly, informal, disciplined and adult approach to education. Each student is assigned a Personal Tutor who oversees their academic progress and offers careful support for university applications.

Ashbourne helps students grow in confidence both personally and academically so that they may take responsibility for their own success and achieve the very best academic results.

Job Purpose

To strengthen relations with UK schools and agents, in particular with those schools and agents that have sent students to Ashbourne in the past.

To promote the Ashbourne Scholarship Programme for Performing Arts.

To contribute to the success of the admissions and marketing team in promoting the Ashbourne brand in the UK.

Main duties and responsibilities

• Develop strong relationships with schools of Ashbourne’s former students.
• Develop new relations to develop performing arts and general scholarships at Ashbourne.
• Form and develop strong relationships with schools that provide education to students who are under 16 years old and do not provide A-level programme.
• Support general marketing such as social media, press relations and website content.
• Liaise with Ashbourne’s staff, students, parents and other stakeholders for market intelligence.
• Travel to different destinations in the UK.
• Participate in both internal and external events such as parents’ evening and open evening.
• Keep abreast of market trends, competitor offerings, demographics, and other information that affects marketing strategies.
• Contribute to the improvement of the admissions process, marketing strategy, and promotional activities.
• Contribute to the development of the department’s budget and help to ensure all marketing activities are cost-effective.
• Monitor marketing and recruitment statistics
• Exploit marketing opportunities such as conferences and exhibitions.
• Adhere to and implement all company policies and procedures.

Person specification

Outstanding interpersonal skills are an essential qualification for the role. The ideal candidate would have a proven track record in the field of public relations or business development.

1.    The ability to communicate and make persuasive presentations to a wide range of audiences. Degree level or equivalent experience.

2.    Demonstrable interest, qualification, or experience in PR, marketing, fundraising, or sales

3.    Experience of working in a PR, marketing, or sales related role

4.    Good written and verbal communication skills, with excellent spelling, grammar, punctuation and attention to detail

5.    An appropriate level of education or equivalent experience.

Personal attributes

This is job for an exceptionally outgoing person with energy, ambition and boundless enthusiasm. These are essential to make the job a success.

1.    Flexible, positive and adaptable, willing to undertake a wide variety of tasks

2.    Keen, highly motivated and a quick learner

3.    Can-do attitude and drive to get the job done

4.    A strong team player

5.    Highly organized

6.    High level of initiative

7.    Manage deadlines effectively

Ashbourne is committed to equal treatment of all applications and safeguarding the welfare of children. It expects its staff to share these commitments as well as undergoing an enhanced DBS check.