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Director of Membership Engagement & Communication

Employer
National Association of Funeral Directors
Location
Solihull/Hybrid
Salary
Up to £60,000 per annum plus benefits.
Closing date
15 Nov 2024
View more categoriesView less categories
Contract Type
Permanent
Hours
Full Time
Discipline
Corporate Communications
Seniority
Executive
Sector
Associations / Institutions
Business Type
In-house
Benefits
Life Assurance, Pension

Job Details

About the Role We are seeking an experienced and dynamic Director of Membership Engagement & Communication to join our team. In this pivotal role, you will support the CEO in raising the profile of the Association, working closely with the CEO, the National Office team and our volunteer network.   You will engage with key stakeholders including our membership, the public, government bodies, and the bereaved. You will be responsible for developing and implementing strategies that enhance member engagement, retention, and satisfaction. Additionally, you will oversee communication efforts to ensure clear and effective messaging across all platforms.

Key Responsibilities

  • Develop and deliver a membership engagement and communications strategy. 
  • To build and maintain relationships with key sector stakeholders to source relevant and insightful content for our award winning magazine, FDM.
  • Identify membership recruitment and retention opportunities while ensuring high-quality member services. 
  • Work in line with the Association’s external communications strategy.
  • Collaborate with the Marketing & Design Manager to create innovative digital marketing strategies. 
  • Attend and represent the Association at key meetings and events to engage with members and highlight initiatives. 
  • Regularly report on KPIs and budget performance to the Senior Team. 

Person Specification

  • Proven experience in growing membership within a membership association. 
  • Strong business and marketing acumen with excellent decision-making skills. 
  • Experience in leading internal and external communications. 
  • Proficiency in digital communication platforms and social media tools. 
  • Confident in relationship management and a skilled networker. 
  • Strong leadership and team motivation abilities. 
  • Excellent communication, organisational, and project management skills. 
  • Ability to work collaboratively with internal and external stakeholders. 
  • A presence and commitment to delivering the Association’s mission, values, and strategic direction across the United Kingdom.

Location:  National Office, Solihull - 2 days minimum office /1 day field based/2 days hybrid, working from home.

How to Apply

For more information on the NAFD and this role please visit:  https://www.nafd.org.uk/recruitment-and-careers/working-for-the-nafd/

Applications close on Friday 15th November 2024.

Join us in making a difference to the funeral profession across the UK. 

 

Company

The National Association of Funeral Directors (NAFD) is the UK’s leading trade association for funeral professionals, setting high standards in funeral care since 1905. Committed to advocating for the funeral profession, NAFD represents its members in consultations with government, regulatory bodies, and key industry stakeholders, ensuring the interests of funeral directors are upheld. NAFD is instrumental in lobbying for regulatory improvements to enhance service standards and transparency across the sector.

NAFD places a strong emphasis on member engagement and open communication, ensuring members are well-informed and involved in industry developments, policy changes, and membership updates. Through regular communications, forums, and feedback, the Association fosters a collaborative environment where members are actively encouraged to participate in the work of their Association.

Through its educational programmes, NAFD equips funeral professionals with skills and knowledge, offering qualifications that meet the evolving demands of the sector. Its Continuing Professional Development (CPD) initiative promote best practices, enhancing the quality of care provided by members.

A cornerstone of NAFD’s work is the Funeral Director Code, which sets rigorous standards ensuring consistent, compassionate service for bereaved families. The NAFD Inspectorate plays a vital role in upholding these standards through inspections and maintaining accountability across the membership.

NAFD is renowned for its events, including its annual Conference and AGM and the biennial National Funeral Exhibition, which fosters industry networking and showcases innovations. With a strong commitment to ethical standards, educational advancement, member engagement, and policy advocacy, NAFD stands as a trusted leader and voice in the funeral profession.

 

Company info
Website
Telephone
01217111343
Location
618 Warwick Road
solihull
WEST MIDLANDS
B91 1AA
United Kingdom

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